Ice cream prices

236/365 Ben & Jerry'sThe first time I travelled to the USA, I tried Ben & Jerry’s ice cream, and instantly fell in love. I’d never had ice cream so delicious as that before.

When I got home, I lamented the fact that Ben & Jerry’s was an American company, and they didn’t sell their ice cream here in Australia. Over the years I made a few more trips to the US, and each time I gorged myself on Ben & Jerry’s while over there. In 2009 I travelled to the UK and found some over there, and again sated my desire for this heavenly concoction.

Then a couple of years ago, Ben & Jerry’s began appearing here in Sydney. At first I was delighted, but the delight quickly melted away as I realised an awful fact. Because it’s imported from the US, it’s horrendously, ridiculously, stupidly expensive. It is so outrageously expensive that I refuse to buy it.

Here is a photo of some I took in my local supermarket. $11.99 for 458 mL. That works out to $26.18 a litre. (Aside: that’s about 17 times the cost of petrol!!)

And here is a photo of some Australian made Bulla ice cream, which is a good quality ice cream in your standard flavours of vanilla, chocolate, and Neapolitan. Nothing fancy, but a good solid ice cream if you just want some vanilla. It normally costs $10.29 for 4 litres, or $2.57 a litre. Less than 1/10 the price of Ben & Jerry’s! And today it was on special, for $2.12 a litre, less than 1/12 the price of Ben & Jerry’s.

(The generic supermarket brand ice cream next to the Bulla cost only $1 a litre – 1/26 the price of Ben & Jerry’s – but honestly I wouldn’t deign to eat that. You really can taste the difference.)

So. As much as I love Ben & Jerry’s, and despite the fact that it’s now sold here, the only time I ever eat it is when I’m in another country. I had my last serve when I was in San Francisco for a conference in February. I’m hoping to attend the same conference again next February. For more reasons than one.

2 Responses to “Ice cream prices”

  1. Drachefly says:

    B&J is expensive in general even here. It’s priced to sell only to fans. And it’s good, but I’m not paying that much when I can get Breyers or Edys (i.e. quite good ice cream) on sale for only twice as much as the bulk, sub-store-brand ice cream.

  2. Mjit RaindancerStahl says:

    The Wookiee and I consider B & J ice cream an indulgence, and a rare one at that, when those pints go on sale for 3 USD. For that same $3, we can get a 3.5 pint container of good quality, not-B&J ice cream for the same price.

Leave a Reply