Breakfast cereal

Grocery shopping day, and I took a camera along. While collecting some breakfast cereal, I was inspired to take a panorama of six stitched photos along the full length of the breakfast cereal aisle. This is every pre-boxed breakfast cereal in my local supermarket, except for the mueslis, which are in a different aisle, near the “health food” section. You might want to view this one big or very big.

6/365 Breakfast cereal aisle

Notice the cereals start with the unhealthy, sugary stuff on the left – Milo, Froot Loops, Coco Pops, Frosties (and the fact that Nutri Grain is leftmost just goes to show how it’s not the “healthy” cereal it’s marketed as) – progressing through the ever-popular whole wheat cereals – Vita Brits, Weet Bix, etc – on to the “muesli-light” style cereals with grains and dried fruits, and finally on to the cereals loaded with bran on the far right.

I also notice that this looks a hell of a lot healthier than the over-the-top sugar-laden marshmallow/chocolate breakfast cereal I’ve seen in American supermarkets. I honestly couldn’t believe my eyes the first time I went into an American supermarket and looked at the breakfast cereals there. Frosties and the aforementioned Nutri Grain are probably the worst offenders in Australian supermarkets.

2 Responses to “Breakfast cereal”

  1. Daniel Dillman says:

    David, your second paragraph is misleading. Yes, we Americans have a variety of unhealthy cereal choices, but many of them are the same brands in your photo. Also, we have many healthy cereals, including many of the brands in your photograph. Pointing at American grocery stores as being loaded with disgustingly unhealthy cereals while your Australian stores carry a healthier mix doesn’t hold water in the light of your own panorama. I’m curious as to what supermarket you cite, whether it was a large chain store or a local individual store, and whether you’ve visited only that one.

    From a technical (and artistic, I suppose) standpoint, that’s a neat use of panorama! People aren’t used to thinking of those displays in this manner because they only see the few feet of it in front of them at a time, not the aisle as a whole.

  2. It’s a large example of one of the two dominant chain supermarkets. I’ve been to several and the aisles all look similar to this.

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